Coca-Cola is always on its toes because Pepsi is a tough competitor, and a single mistake of Coca-Cola can give away its market share to Pepsi. Since Coca-Cola and Pepsi sell similar products, they keep coming head to head.
Therefore, the competition between the companies in the food and beverage industry is quite tough.Ĭoca-Cola’s biggest all-time competitor has been Pepsi. Tough CompetitionĬompetitors are considered a huge problem in a business since they have the potential to grab the market share of other companies in the market. Like any other organization, Coca-Cola also has some weaknesses that could be converted into the strengths of Coca-Cola. Therefore, companies try to work on their weaknesses because they can cause the company to decline. Weaknesses are considered to be the factors that play an essential role in hindering the growth of an organization. Photo by Giorgio Trovato Weaknesses of Coca-Cola This improves the reputation of the company. In addition, Coca-Cola is famous for catering to the customers of different cultures through its products. Such global reach has increased the revenue of the company. However, Coca-Cola is among those very few brands that are present in every part of the world.Ĭoca-Cola is currently operating in more than 200 countries. Organizations look forward to expanding internationally to expand their businesses across the globe. So instead of relying on the sales of one product only, Coca-Cola started producing different products under the name of other brands.Ĭurrently, Coca-Cola has produced more than 200 brands that offer entirely different products. For that, you must have a diversified portfolio.Ĭoca-Cola, which started off by selling the Cola soda, primarily felt the need to have a diversified portfolio timely. To succeed in the food and beverage industry, it is essential to meet the changing demands of the customers. Such a high customer base helped Coca-Cola to remain in the market for years. Coca-Cola has one of the brands that have an extensive customer base.Įvery day 1.6 billion servings of drinks produced by Coca-Cola are consumed in more than 200 countries. It helps the company in generating vast sums of revenue and plays a role in making the company profitable. Large Consumer Baseįor any company having a large customer base is very beneficial. In this section of the SWOT analysis, we will look at some of the factors that have helped Coca-Cola become the market leader in the beverage industry. Strengths are the factors that provide an organization with a competitive advantage compared to its competitors. The first section of the SWOT analysis highlights the strengths an organization possesses. Coca-Cola SWOT Analysis: Final Thoughts.Increase Presence in the Developing Economies.
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